A Shanghai-based designer with classical art training, keen aesthetic judgment and trend foresight. Specialized in building market-competitive brand narratives through strategic design integration. Possess extensive project experience with uncompromising attention to detail and continuous skill refinement.

My focus is on design essence and sustainable systems. I pursue clear logic and effective innovation within structured frameworks. Guided by “Rebellious Design, Pixel-Perfect Execution”, I integrate rebellious thinking with systematic thinking. I translate creativity into brand personality while aligning tightly with business objectives — defining design solutions that fit a brand’s strategic and operational framework to maximise commercial value. This synergy achieves mutual success between the brand and design.